Today’s global revenue in the skincare market is around 186.6 million U.S. dollars and is estimated to reach 210.7 billion U.S. dollars by 2028. Key drivers include increasing consumer awareness of skincare benefits, rising demand for organic and natural products, and advancements in skincare technology.
Our skin is our largest organ, absorbing much of what we apply to it. So, why not choose the best, organic and natural skincare products that contain fewer artificial ingredients, chemicals, and fragrances? To help with your research, I’ve curated a list of the best natural skincare brands. Within each description, you’ll find details about the brand, sustainability practices, and the price range.
What Makes Skincare Sustainable?
The best eco-friendly skincare brands use nourishing plant-based, natural ingredients and tackle plastic waste by using eco-friendly containers like refillable glass jars and minimal compostable paper packaging. Here are key things to look for:
- Are their ingredients sustainably sourced?
- Is their production process environmentally friendly?
- Is their packaging recyclable, biodegradable, or compostable?
- Do they provide refillable alternatives?
Tips for Transitioning to Natural Skincare
Switching to natural skincare may take some time, but it’s worth it. Here are a few tips to help make the transition more seamless:
- Take it Easy: Don’t get rid of your products altogether. Start by replacing one or two items, and gradually switch out the rest as you run out.
- Perform a Patch Test: Whenever you try a new product, do a patch test first. Apply a small amount to your inner wrist, and wait 24 hours to see if you have any reaction.
- Be Patient and Consistent: Natural skincare can take a bit longer to show results, so be patient and consistent with your routine. Give products at least a few weeks before deciding if they work for you.
The Full List Of Best Natural Skincare Brands
- Axiology | Visit Store
- Activist | Visit Store
- Sweet Bee Magic | Visit Store
- Blissoma | Visit Store
- Annmarie | Visit Store
- Beauty By Earth | Visit Store
- Just Natural | Visit Store
- Glitz Soap | Visit Store
- Forest Essentials | Visit Store
- True Botanicals | Visit Store
1. Axiology
Axiology is one of the best sustainable beauty brands out there. Known for its eco-friendly multi-use sticks and balmie crayons for eyes, lips & cheeks, handmade with natural ingredients, it offers long-lasting beauty without the plastic. The brand has a color quiz on its website that helps to find the perfect shade for you. Its multi-functional products help minimize the many different products we need and our impact on the environment.
Axiology’s products are crafted with a focus on sustainability, using minimal and recyclable packaging, and are 100% vegan and cruelty-free.
- Formulations | Vegan, 100% natural ingredients, cruelty-free, palm-oil free, and only natural preservatives.
- Packaging | All products are plastic-free. The packaging is made out of recycled paper trash and can be recycled and or composted. Axiology partners with a women’s cooperative in Bali that recycles the island’s paper trash for the brand’s outer packaging.
- Giving Back | Axiology donates to animal welfare organizations such as our local humane societies and animal sanctuaries. It also supports rainforest conservation by donating to Orangutan Foundation International.
- Product Range | Multi-use balmie crayons for lips, eyes, and cheeks; versatile multi-sticks for eyes, lips, and cheeks.
- Price Range | Low to Medium.
Axiology Review | “I’m thoroughly impressed! The colors are simply divine – rich and deeply pigmented. They’re great for layering, allowing me to add nuances and depth to my look. Plus, the application is a breeze, just swipe and you’re good to go. Most importantly, they’re environment-friendly. Experience the joy of glamming up guilt-free with this product!” – Brittiney B. (See all reviews)
New customers get 15% off on Axiology brand beauty products with coupon code WELCOME!
2. Activist
Activist Skincare produces high-quality, eco-friendly skincare products made from natural ingredients. The brand emphasizes sustainability through 100% refillable packaging and ethically sourced ingredients. It prioritizes working with sustainably-minded folks, women, and people of color and treats its beloved customers respectfully.
The company values transparency, and ethical production, and is committed to environmental advocacy, contributing to 1% For the Planet.
- Formulations | Cruelty-free, sulfate-free, no parabens; ingredients are 100% vegan, aside from its sunscreens, which contain responsibly sourced organic beeswax.
- Packaging | The brand uses bottles and jars made from recyclable and refillable glass. The shipping packaging is paper-based boxes with paper-based filler and tape.
- Giving Back | Apart from being a proud member of 1% For the Planet, Activist Skincare supports local and global organizations that fight climate change, protect wildlife, and advocate for social justice.
- Product Range | Skincare – Cleansers & Toners, Serums & Oils, Sunscreen.
- Price Range | Low to Medium.
Activist Review | “I’ve been using Activist Skincare products for a few years now and I love all their products! I also love that their 4-step method is not complicated and not taking so much time of my day, and it’s low-waste!” (See all reviews)
New customers can save 15% with coupon code WELCOME15!
3. Sweet Bee Magic
Sweet Bee Magic offers a range of organic, multifunctional skincare products primarily utilizing honey and beeswax. Its flagship product, Sweet Bee Magic All in One Skin Balm, is designed for over 20 uses including moisturizing, and healing minor cuts and scrapes. This balm features Melexylem, a proprietary blend of raw honey and propolis, known for its anti-aging, antibacterial, and anti-inflammatory properties.
Additionally, the brand offers the Sweet Bee Magic Wand, which provides the same benefits in a portable form, ideal for on-the-go use. Other popular items include the Ultra Beauty Balm, Ultra Facial Scrub, and various kits like the Sweet Bee Home & Away Kit and the Sweet Bee Magic Gift Set, which combine its best-selling products for comprehensive skincare solutions.
The brand is dedicated to using natural and organic ingredients such as olive oil, avocado oil, and bee pollen, ensuring its products are safe for all skin types, including sensitive and acne-prone skin.
- Formulations | 100% natural sustainably sourced ingredients, cruelty-free, and free from synthetic chemicals. The key formulation includes Melexylem, a proprietary compound that combines raw, sustainably sourced honey with propolis.
- Product Range | Sweet Bee Magic All in One Skin Balm, Sweet Bee Magic Wand, Ultra Facial Scrub, Kits and Sets.
- Price Range | Low to Medium.
Sweet Bee Magic Review | “This stuff is awesome, I highly recommend it! I can already see that my face is clearing up and my blackheads are disappearing! Thank you Medicine Mama for making this new product!” (See all reviews)
4. Blissoma
Blissoma is an independently owned and managed skincare brand that specializes in holistic skincare, utilizing raw plant ingredients to create products with 75% or more active ingredients, significantly exceeding the cosmetic industry norm of 5% – 20%. The company combines cutting-edge chemistry with traditional herbal knowledge to create products that restore skin balance and address sensitive and problematic skin types, including acne, eczema, hyperpigmentation, and fine lines. The brand values holistic benefits for everyone it impacts, including suppliers, staff, animals, and the environment.
- Formulations | Vegan, a majority of organic and regeneratively farmed ingredients, cruelty-free, palm-oil free, and free from petrochemicals.
- Packaging | The brand uses solar power and primarily recyclable, non-toxic packaging components of glass and aluminum. Plastic is kept to an absolute minimum.
- Giving Back | Blissoma donates to various environmental organizations and other charitable causes primarily within their hometown of St. Louis, MO (USA), focusing on local needs and social and racial justice initiatives.
- Product Range | Skincare, body care, hair care, and facial tools.
- Price Range | Medium.
Blissoma Review | “I love the way this toner feels and smells. I’ve only been using it for a month but I’m totally hooked!” – Nancy W. (See all reviews)
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5. Annmarie
Annmarie Skin Care is known for its organic, handcrafted, and wildcrafted skincare products made with high-quality, natural ingredients.
It has a 3-step Wild. Beautiful. proprietary process, which gives the brand a unique approach to skincare.
Committed to sustainability, the brand emphasizes eco-friendly practices and transparency in its formulations. It also focuses on educating consumers about the benefits of natural skincare and promoting a holistic approach to beauty and wellness.
- Formulations | Organic and non-GMO ingredients, real-pure unadulterated ingredients, cruelty-free, no nasty chemicals, no fillers, no synthetic fragrances. Annmarie’s commitment to purity includes avoiding over 5,000 harmful chemicals and ensuring products are MADE SAFE® certified.
- Product Range | Skincare, hair care, body care, makeup, and facial tools.
- Price Range | Medium to High.
Annmarie Review | “I only use Annmarie products on my face. I’m 48 years old and people often mistake me for being in my 30’s. My skin started looking brighter and healthier after I’d switched to her products.” – Susan B. (See all reviews)
Get your summer skincare routine ready for the heat of summer! Take 20% off sitewide with coupon code SUMMERPJ!
6. Beauty By Earth
Beauty By Earth is dedicated to providing clean, effective, and non-toxic skincare products. It offers a range of affordable products that are made with plant-based ingredients, and are cruelty-free and environmentally sustainable, supporting a clean beauty movement that promotes health without compromising on performance.
Beauty By Earth is a plastic-neutral company in partnership with rePurpose Global, aiming to balance out its plastic footprint by taking measures to offset the plastic it uses. This typically involves:
- Reducing Plastic Use: Implementing strategies to minimize the use of plastic in its products and packaging.
- Recycling and Reusing: Ensuring that any plastic used is recycled or repurposed.
- Offsetting: Investing in initiatives that mitigate plastic pollution, such as supporting plastic waste collection and recycling programs, or funding projects that help clean up plastic from the environment.
- Formulations | Vegan, natural and organic ingredients, cruelty-free, palm-oil free, free from harmful chemicals like parabens, sulfates, and synthetic fragrances.
- Product Range | Skincare, hair care, and body care.
- Price Range | Low to Medium.
Beauty By Earth Review | “No sweat! No smell! You don’t even have to reapply during the day! It’s AWESOME. Can’t wait to try the wild mint!” (See all reviews)
Save 10% on all orders with code BEAUTYBYEARTH!
7. Just Natural Skincare
Just Natural offers a wide selection of natural effective skin and hair care products using pure, organic ingredients.
Its high-quality premium products are suitable for different skin and hair-related concerns, including acne, anti-aging, hair fall, and dandruff to name a few. All the products are beautifully packaged and highly effective!
- Formulations | Vegan, handmade, cruelty-free, sulfate-free, color-safe, no parabens, chloride-free, gluten-free.
- Product Range | Skincare, hair care, and body care; also have skincare and hair care products for dogs.
- Price Range | Medium.
Just Natural Review | “I use Just Nutritive for ALL my skincare needs and it is hard to pick a favorite but if I had to it would be the Body Cream. My skin just doesn’t feel right without it. It just melts into my skin and doesn’t leave a greasy feeling. Just soft, smooth and well-hydrated skin. I also know that I’m not putting a bunch of chemicals on my skin, just pure amazing goodness.” – Marivel B. (See all reviews)
8. Glitz Soap
Glitz Soap is dedicated to creating high-quality, eco-conscious personal care products. Its product range features many eco-friendly alternatives to traditional items, such as dish soap, shampoo bars, and much more. Its flagship artisanal soap products are made using natural and sustainably sourced ingredients, with eco-friendly labels, embracing minimalism and reducing the environmental impact of excess packaging. The soaps are not only beautiful but are also gentle on the skin.
Committed to transparency and integrity, Glitz Soap minimizes its carbon footprint by utilizing biodegradable and recycled materials whenever possible.
- Formulations | Vegan, handmade, cruelty-free, palm oil-free.
- Giving Back | Glitz Soap regularly raises funds for and donates to multiple organizations focused on animal welfare, environmental conservation, and health.
- Product Range | 50+ soap bars, hand wash, body wash, body lotions, whipped body butter, shampoo/conditioner bars, hair serums, styling products, dry shampoo, shower steamers, bath bombs, home fragrances (candles, reed diffusers), facial products (masks, moisturizers, toners, serums, cleansers), lip products, and more.
- Price Range | Low to Medium.
Glitz Soap Review | “Love this soap. It smells great, it makes my skin smooth and each bar lasts 10x longer than regular soap.” – Sandra K. (See all reviews)
Save 10% on all orders with coupon code – 10percent!
9. Forest Essentials
Forest Essentials is an Indian luxury Ayurvedic brand, dedicated to offering authentic, natural, and traditional beauty products. It focuses on holistic well-being, combining ancient Ayurveda with modern aesthetics. The products are handcrafted using fresh, seasonal, and natural ingredients, sourced from sustainable and ethical farms across India.
- Formulations | Cruelty-free, plant-based ingredients, free from harmful chemicals and synthetic additives.
- Packaging | The brand emphasizes the use of recyclable and reusable packaging materials. It uses recyclable PET and Glass in product packaging. The outer packaging is biodegradable cartons made of FSC-certified paper.
- Giving Back | Forest Essentials supports local communities by sourcing raw materials from rural farmers and craftsmen, ensuring fair trade and sustainable practices. It provides employment opportunities to local women, contributing to their economic and social empowerment. Additionally, the brand promotes education and healthcare initiatives in local communities.
- Product Range | Skincare, hair care, body care, and makeup.
- Price Range | Medium to High.
Forest Essentials Review | “I’ve been using it for 16 days and my skin looks firm. My open pores are gone. And it’s smells like heaven.” – Vibhuti (See all reviews)
10. True Botanicals
True Botanicals uses a bioholistic approach, formulating with pure plant actives that support skin health and deliver clinical results. Its products are clean, sustainable, vegan, and MADE SAFE® certified.
The brand has a range of products addressing various skin issues, from acne-prone to fine lines and wrinkles. It only uses organic and wildcrafted ingredients.
True Botanicals assesses the entire life cycle of its products, from ingredient sourcing and extraction to the sustainable and ethical practices of its manufacturing partners. Additionally, it ensures that its ingredients biodegrade quickly and safely after use.
- Formulations | Organic & wildcrafted ingredients, vegan, cruelty-free.
- Packaging | The brand uses recyclable and sustainable materials for packaging.
- Giving Back | True Botanicals partners with various environmental and social organizations to support causes that foster positive change.
- Product Range | Skincare, hair care, body care, and facial tools.
- Price Range | Medium to High.
True Botanicals Review | “I love all the products from True Botanicals. I use it every night and love the way it makes my face feel” – Allison D. (See all reviews)
Final Thoughts on the Best Natural Skincare Brands
Remember, taking care of your skin doesn’t have to come at the expense of our planet. These brands not only offer effective skincare products but also prioritize sustainability and ethical practices. From Axiology’s zero-waste packaging to True Botanicals’ science-backed formulations, each of these brands brings something unique to the table.
If you are looking to make a switch, I hope this list helps you find the perfect products for your skin!
If you use any sustainable skincare brands that you’d like to share, please leave a comment below.
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